South Parade

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We believe basics should be anything but boring, and that you shouldn’t have to make a choice between high style and comfort. We focus on creating garments with unique details and an excellent fit, with a special emphasis on premium fabrics. Our sweaters are made from high-grade, plush cashmere, while most of our tanks and tees are made with a signature blend of smooth, soft modal and Peruvian Pima cotton.


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